Who is Tourism Canmore Kananaskis?
Tourism Canmore Kananaskis (TCK) is the official not-for-profit Destination Management Organization for the region’s tourism industry. Our role is to connect visitors with the people, places, and experiences that make this corner of the Canadian Rockies unique.
Our focus is on growing overnight visitation, especially during the shoulder and winter seasons. We promote attractions, accommodations, events, and businesses directly to visitors while also working with international travel trade and media to share our destination with the world.
TCK is funded by member hotels through voluntary buy-ins and supported through marketing partnerships with local businesses. We also work closely with Travel Alberta, Destination Canada and other industry partners to extend our reach to global audiences.
For more information, please contact us at [email protected].
Our Purpose and Promise
Welcome to Canmore and Kananaskis, where astonishing adventures will transform the way you live in our world.
Our Purpose
To transform the way we live in our world.
At TCK, we believe travel can be transformative. We are committed to promoting authentic adventures that not only showcase our destination while supporting the environment, local communities, and visitor well-being. We strive to leave a legacy of inspiration and sustainability that lasts beyond your visit.
Our Promise
Astonishing adventures that nourish your soul.
We deliver transformational mountain experiences that inspire and foster a deep connection with nature, culture and community. Our commitment to sustainability and providing nourishing experiences ensures that every visit has a positive impact on the hearts and souls of travellers.
Our Strategic Plan
Our goal is simple: attract visitors to Canmore and Kananaskis and encourage them to stay longer, explore more, and support local businesses. To achieve this, we use targeted marketing to position our region to the world as an authentic, year-round destination filled with mountain adventure. Our mission depends on support and collaboration from local business, community organizations, and varying levels of government. Together, we can create meaningful visitor experiences that benefit everyone.
Sustainability and Regenerative Tourism
TCK’s Regenerative Tourism Action Plan outlines a two-year roadmap across five strategic pathways that will ensure that tourism growth benefits the environment, residents, and visitors while protecting the natural and cultural heritage that makes our region extraordinary.
Staff and Board Members
Our team is made up of local experts dedicated to promoting Canmore and Kananaskis while connecting visitors to the businesses and experiences that define our community.
Become a Member
Tourism is a vital economic driver in Canmore and Kananaskis. A TCK membership directly contributes to a stronger marketing presence for our destination and helps build a resilient local economy that benefits everyone.
Join more than 150 businesses in Canmore and Kananaskis already part of our membership network and take advantage of the benefits of being a TCK member today.