Attract customers from near and far with exclusive benefits guaranteed to get your business noticed
Tourism Canmore Kananaskis works hard to ensure the businesses in our region continue to prosper year-round—safely and sustainably. In addition to generating interest for our partners, we also market the destination to global audiences through targeted advertising and data-driven strategies.
As Bow Valley locals, we want our community to continue to prosper, but never at the expense of our mountain lifestyle or landscape. After all, there’s a reason we chose to call this place home. Our goal is to position Canmore Kananaskis as an iconic, internationally known destination and a leader in sustainable tourism development. Joining Tourism Canmore Kananaskis confirms your commitment to robust and long-term tourism in our region. Plus, you get some incredible perks!
Brand Rollout Workshop
This past year Tourism Canmore Kananaskis has been working with our partners at Stormy Lake Consulting and Will Creative to look at our brand and where we need to go. We are pleased to share with you the fruits of our collective labour.
We’re hosting a workshop on November 29, from 9 a.m. to noon, at Eclipse Coffee Roasters (1516 Railway Avenue) where we would like to share the updated brand with you and work together to show you how the brand can help you with your marketing initiatives. We’ll share the highlights of our market research, brand strategy and new brand materials. Then, Stormy Lake will lead us through some exercises about what it means to evolve beyond quality, service and expertise.
This brand represents our success as a destination and how well we work together will define our success in the future. Please join us at this workshop where you will come away informed and empowered. It will be interesting and, more importantly, useful.
Expert tourism marketing you can rely on
As experts in the industry, you can trust Tourism Canmore Kananaskis to deliver creative marketing campaigns, digital strategies and promotions that attract the right visitors to your business year-round.
In 2021, Tourism Canmore Kananaskis drove over 100,000 referrals to partner websites from ExploreCanmore.ca and earned almost $500,000 in media coverage on the Canmore and Kananaskis area.
Stretch your dollars farther
From print listings in the Official Visitors Guide to social media mentions and FAM (familiarization) tours, Tourism Canmore Kananaskis has got you covered. Check all the boxes on your marketing to-do list for less than the cost of a single ad in a magazine. Our low-cost partnership options give you the flexibility to control your investment.
Maximize your exposure on social media
Promote your business to an active audience that’s delighted by our destination and interested in what you have to offer. With over 125,000 followers on social media, Tourism Canmore Kananaskis is a verifiable influencer.
In 2021, Tourism Canmore Kananaskis generated over 33.4 million impressions and 800,000 engagements on social media, showcasing our destination to a whole lot of potential visitors!
Grow your business with strategic partnerships
Join forces with like-minded businesses and watch your customer base soar. Tourism Canmore Kananaskis can help you make valuable connections with travel industry and community partners that will improve your brand equity and boost your sales.
How it Works
Because we know that every dollar counts, Tourism Canmore Kananaskis offers several low-cost partnership options to meet your budget needs and make the most of your investment.
Hotels, Motels and Lodges |
Activity Providers, Food & Beverage Businesses,
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|
|---|---|---|
2% Destination Marketing Fee (DMF) |
2% DMF OptionSubmit 2% of your gross sales to Tourism Canmore Kananaskis via an independent trustee. |
Marketing Buy-in OptionPay an annual fee based on the type of service you provide. |
Hear what our partners have to say
Laura Dowling - Director/Guide of Canadian Rockies Experience
“Tourism Canmore Kananaskis was the first organization we contacted when starting Canadian Rockies Experience. Rachel was instrumental in helping us to form relationships with future partners and organizations vital to our success. Their marketing has been instrumental in driving sales and establishing ourselves in the local tourism market, reaching clients that would have otherwise been outside of our own limiting marketing plan. Both Karen and Rachel have been reliable resources who have consistently responded with great information and direction based on their extensive knowledge of the local and provincial industry. By bringing together local like-minded businesses in a cooperative effort, Tourism Canmore Kananaskis is continually enhancing our presence in this very competitive market and ensuring the success of all local businesses.”
Chris McKenna - Owner/Operator of Canmore Raft Tours
“Tourism Canmore Kananaskis has provided us at Canmore Raft Tours with ample opportunities to reach more people, grow our customer base, and ultimately, increase revenue. Karen and Rachel introduced us to a strong network of like-minded businesses, and we’ve since formed partnerships with hotels, restaurants, and other member businesses in the area. We also have a direct line to Travel Alberta, and are kept up to date on tourism and travel-related news impacting Canmore and Kananaskis. Not to mention, given lots of opportunities for direct and indirect advertising and promotions. As far as the added Destination Marketing Fee goes, our customers have never expressed any concerns!”
Strengthening our economy, together
When one of us prospers, we all prosper. It’s no secret that tourism has become a vital economic driver in Canmore and Kananaskis. The industry supports over 7,000 jobs1, and attracts an average of 11,000 daily visitors2 who contribute over $500 million3 to our economy annually. As a partner, your investment in Tourism Canmore Kananaskis contributes to a higher marketing spend for our destination, building a stronger economy for everyone.
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