Tourism Canmore Kananaskis drives visitation to our region through strategic destination marketing. Since 2019, visitor spending in Canmore Kananaskis has grown from $633 million to over $1 billion annually. This growth creates the customer base that benefits all tourism businesses in our region. When the destination thrives through effective marketing, all tourism businesses benefit from increased visitation and spending – a rising tide lifts all boats.
As the official Destination Management Organization, we market Canmore Kananaskis to global audiences through targeted advertising, media relations, and data-driven strategies. Our goal is to position our region as an iconic, internationally known destination and a leader in regenerative tourism development.
Tourism Canmore Kananaskis is the official not-for-profit Destination Management Organization for the region's tourism industry. Learn how you can get involved and leverage our marketing efforts for your business.
Learn about the Tourism Canmore Kananaskis brand, get access to our exclusive media library, and get in touch for travel media and corporate media related inquiries.
Tourism Canmore Kananaskis takes a multi-pronged approach to marketing. Learn about our marketing strategies and how you can align with us to strength our destination brand.
At Tourism Canmore Kananaskis, we are happy to work with tour operators to help plan and market itineraries to your clients. Get in touch with us to get help with finding accommodation, meals, and activities for your clients.
Armed with creative solutions and a can-do-more attitude, our team of local experts at Tourism Canmore Kananaskis are ready to roll up their sleeves and help you plan your next business event.
Learn the best insights about activities, dining, and more in Canmore and Kananaskis, helping frontline workers easily and confidently give our visitors great advice for making the most out of the mountains.
We all have the same goal: to recruit visitors to Canmore and Kananaskis and stay as long as possible, visit many shops and restaurants, and participate in activities that will transform the way we live in the world. We market our destination to global markets through smart advertising that positions Canmore and Kananaskis as a destination full of astonishing adventures that will nourish your soul.
Read Our Strategic PlanOur goal at Tourism Canmore Kananaskis is to increase overnight visitation, especially during the shoulder and winter seasons. Read through our Business Plan to learn how we plan on achieving our goals while prioritizing the triple bottom line approach: Economic (Profit), environmental (Planet) and social (People).
Read Our Business PlanTourism Canmore Kananaskis’s Regenerative Tourism Action Plan sets out what we will do over next two years to become leaders in sustainable tourism. It outlines five strategic, actionable pathways for us to achieve this goal.
Read Our Regenerative Tourism Action PlanOn April 3, we held our 2025 AGM. Take a look at the presentation, including the launch of the Regenerative Tourism Action Plan.
As experts in the industry, you can trust Tourism Canmore Kananaskis to deliver creative marketing campaigns, digital strategies and promotions that attract the right visitors to your business year-round.
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