The Value TCK Brings to You

We’re the official Destination Management Organization for Canmore and Kananaskis, marketing this place strategically to drive year-round visitation for everyone who calls it home.  

When visitors choose this destination, every business wins. Tourism Canmore Kananaskis (TCK) brings our member network together to bring more visitors, all year round, to local businesses like yours.  

Here’s a snapshot of some of our impact:  

• 713,000+ web visits driven by our website and paid search this year. Up 3% from 2025!  

• 109,000+ clicks from our domestic campaign across Ontario, BC, and Quebec.  

• Nearly 20% traffic growth from our US campaign in California, New York, and Texas.  

• 2,796 room nights and $1.1M in revenue from Expedia advertising alone, marking a 20x return on ad spend.  

• 7,000+ newsletter subscribers (and growing), with click-through rates well above industry average.  

• Peaks Trip Planner, our new online tool (and app) helping travellers discover and plan visits to Canmore and Kananaskis.  

This is what it means to partner with TCK.  

Membership – Marketing Focus – Our Plans & Strategy – More Ways We Support You – Be in Touch

There are two ways to become a TCK member, depending on your business type.  

Option 1: Two (2) Per Cent Destination Marketing Fee (DMF) Partner Program   

Available to accommodation and activity/experience providers.  

You submit two (2) per cent of your gross sales to TCK through an independent trustee. In return, you become a full voting member and get prominent placement across all TCK marketing channels, including website listings, social media mentions, and preferred vendor status for travel trade and media familiarization tours.  

Option 2: Associate Member Business Listing   

Available to activity providers, food and beverage businesses, retailers, and professional services. Pay an annual fee based on your business size. You’ll get a listing on our website, ExploreCanmore.ca, in up to three categories of your choosing.   

Accommodation businesses can must utilize our Two Per Cent Destination Marketing Fee (DMF) Partner Program, as above.  

Not sure which option is right for you? We’re happy to help. Reach out and we’ll point you in the right direction.  

Email us.

Our Approach 

Our goal is to increase overnight visitation, especially in the spring, fall, and winter seasons, by reaching high-value visitors. Through our partnership with Travel Alberta and co-op buy-in opportunities across our marketing channels, we more than double our promotional spending, and that spending grows in step with our membership base. 

Who We Target 

TCK targets high-value travellers who stay longer, spend more money in-destination, and like to learn and immerse themselves in the communities they travel to. This aligns closely with Travel Alberta’s Ultimate Traveller segment, the Curious Adventurer — travellers who immerse themselves in the places they visit, leaving time for unplanned encounters and activities that allow them to truly know a destination. 

Learn more about the Curious Adventurer 

Align Your Marketing Strategy 

Explore our Marketing Strategy to get a glimpse into what we’re doing, who we’re targeting, and how you can work with us to leverage your own marketing efforts. By aligning your marketing with the Tourism Canmore Kananaskis brand and campaign pillars, you’re not just promoting your business, you’re also helping strengthen the overall brand of our destination. 

View the TCK Marketing Strategy (PDF)

Our Plans & Strategy 

Everything we do is guided by three documents: 

• Strategic Plan (PDF): our long-term vision for growing visitation to Canmore and Kananaskis while nourishing the businesses and communities that make it possible. 

• Business Plan (PDF): how we plan to increase overnight visitation, especially in shoulder and winter seasons, through a triple bottom-line approach: People, Planet, Prosperity 

• Regenerative Tourism Action Plan (PDF): our roadmap to become leaders in sustainable tourism over the next two years. 

Meet the team behind the strategy.

Membership is just the beginning. Once you’re part of Tourism Canmore Kananaskis, discover all the ways we support your business: 

• Brand and Media: access our brand guidelines, exclusive media library, and media relations contacts. 

• Travel Trade: work with us to plan and market itineraries for tour operators and their clients. 

• Groups and Meetings: connect with the group organizers and meeting planners actively booking events in Canmore and Kananaskis. 

• Peaks Academy: take advantage of free training to help your frontline team promote Canmore and Kananaskis to visitors confidently. 

• Peaks Trip Planner: be discovered by visitors looking to plan, and book, their itinerary with our free online tool. 

Questions about membership, marketing alignment, or partnership opportunities? Please be in touch. We’re happy to help.