Who We Are and What We Do
We’re the official Destination Management Organization for Canmore and Kananaskis, marketing this place strategically to drive year-round visitation for everyone who calls it home.
When visitors choose this destination, every business wins. Tourism Canmore Kananaskis (TCK) brings our member network together to bring more visitors, all year round, to local businesses like yours.
Membership – Marketing Focus – Our Plans & Strategy – More Ways We Support You – Be in Touch
Membership
There are two ways to become a TCK member, depending on your business type.
Option 1: Two (2) Per Cent Destination Marketing Fee (DMF) Partner Program
Available to accommodation and activity/experience providers.
You submit two (2) per cent of your gross sales to TCK through an independent trustee. In return, you become a full voting member and get prominent placement across all TCK marketing channels, including website listings, social media mentions, and preferred vendor status for travel trade and media familiarization tours.
Option 2: Associate Member Business Listing
Available to activity providers, food and beverage businesses, retailers, and professional services. Pay an annual fee based on your business size. You’ll get a listing on our website, ExploreCanmore.ca, in up to three categories of your choosing.
Accommodation businesses must utilize our Two Per Cent Destination Marketing Fee (DMF) Partner Program, as above.
Not sure which option is right for you? We’re happy to help. Reach out and we’ll point you in the right direction.
Membership – Marketing Focus – Our Plans & Strategy – More Ways We Support You – Be in Touch
Marketing Focus
Our Approach
Our goal is to increase overnight visitation, especially in the spring, fall, and winter seasons, by reaching high-value visitors. Through our partnership with Travel Alberta and co-op buy-in opportunities across our marketing channels, we more than double our promotional spending, and that spending grows in step with our membership base.
Who We Target
TCK targets high-value travellers who stay longer, spend more money in-destination, and like to learn and immerse themselves in the communities they travel to. This aligns closely with Travel Alberta’s Ultimate Traveller segment, the Highly Engaged Guests (HEG), representing the diverse people who visit Canada and what drives them to travel.
These guests travel often and spend more, and most importantly, are strongly aligned with our values and deeply connected to our brand. In Alberta, three segments emerge as our ideal visitors: Outdoor Explorers, Culture Seekers and Refined Globetrotters.
Learn more about the Traveller Segmentation Program
Align Your Marketing Strategy
Explore our Marketing Strategy to get a glimpse into what we’re doing, who we’re targeting, and how you can work with us to leverage your own marketing efforts. By aligning your marketing with the Tourism Canmore Kananaskis brand and campaign pillars, you’re not just promoting your business, you’re also helping strengthen the overall brand of our destination.
View the TCK Marketing Strategy (PDF)
Membership – Marketing Focus – Our Plans & Strategy – More Ways We Support You – Be in Touch
Our Plans & Strategy
Our Plans & Strategy
Everything we do is guided by three documents:
- Strategic Plan (PDF): our long-term vision for growing visitation to Canmore and Kananaskis while nourishing the businesses and communities that make it possible.
- Business Plan (PDF): how we plan to increase overnight visitation, especially in shoulder and winter seasons, through a triple bottom-line approach: People, Planet, Prosperity.
- Regenerative Tourism Action Plan (PDF): our roadmap to become leaders in sustainable tourism over the next two years.
Meet the team behind the strategy.
Membership – Marketing Focus – Our Plans & Strategy – More Ways We Support You – Be in Touch
More Ways We Support You
Membership is just the beginning. Once you’re part of Tourism Canmore Kananaskis, discover all the ways we support your business:
- Brand and Media: access our brand guidelines, exclusive media library, and media relations contacts.
- Travel Trade: work with us to plan and market itineraries for tour operators and their clients.
- Groups and Meetings: connect with the group organizers and meeting planners actively booking events in Canmore and Kananaskis.
- Peaks Academy: take advantage of free training to help your frontline team promote Canmore and Kananaskis to visitors confidently.
- Peaks Trip Planner: be discovered by visitors looking to plan, and book, their itinerary with our free online tool.
Membership – Marketing Focus – Our Plans & Strategy – More Ways We Support You – Be in Touch
Be in Touch
Questions about membership, marketing alignment, or partnership opportunities? Please be in touch. We’re happy to help.
Membership – Marketing Focus – Our Plans & Strategy – More Ways We Support You – Be in Touch