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Where Your Money Goes

Tourism Canmore Kananaskis’ main source of funding is member fees. We are committed to spending less on operational and administrative costs and more on marketing initiatives.

As you can see in the below pie chart, 59% of our income in 2020 was spent on promoting our partner businesses through marketing and enhancing the visitor experience, and less than a quarter was spent on administration.

To give our partners peace of mind, our financials are audited every year by an independent, third-party accountant.


Tourism Canmore Kananaskis Spend 2020


Where Your Money Goes 3

To learn more about where your investment in Tourism Canmore Kananaskis goes, take a look at our 2019-2029 Community Tourism Strategic Plan

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